£9.99
The 50 bite-sized topics of this book expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff’s product/market grid, the 4Ps, Boston matrix), expand on management ideas (branding, outsourcing) and cover commercial concepts from the online world.
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Master the management ideas that shape the business world today.
In a series of 50 accessible essays, Edward Russell-Walling introduces and explains the central ideas, tools and theories from some of the world’s biggest business gurus and leaders.
From branding and outsourcing to supply and demand and the latest commercial concepts from the online world, 50 Management Ideas You Really Need to Know is complete introduction to the most important management ideas in history.
| Weight | 0.146 kg |
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| Dimensions | 17.6 × 10.8 × 2 cm |
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| Cover | Paperback |
| Pages | 208 |
| Language | English |
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| Dewey | 658 (edition:23) |
| Readership | College – higher education / Code: F |
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