Informed by research from around the world, Afua examines at how individual and collective notions of what is beautiful are constructed or stripped away from us. Through personal anecdotes, interviews from beauty experts, practitioners and service users, she explores the global history of skin, hair and body modification rituals and how it has affected how we see ourselves. These insights and discoveries will empower readers to reconnect with their cultures of origin, better understand the link between beauty and politics, and liberate themselves from mainstream beauty standards that aren’t serving them.